Spireworxs Privacy Policy

Last updated: November 12,2023

At Spireworxs, we are committed to maintaining the trust and confidence of our visitors to our web site. In particular, we want you to know that Spireworxs is not in the business of selling, renting, or trading email lists with other companies and businesses for marketing purposes. In this Privacy Policy, we’ve provided detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others, and how we keep it secure.

Information Collection and Use

Personal information means any information that may be used to identify you, such as your name, title, phone number, email address, or mailing address.

We collect personal information from you when you use our website forms to inquire about our services, subscribe to our newsletter, download a document, or register to attend an event or webinar. We may also collect information when you voluntarily complete customer surveys, and provide feedback.

Cookie Policy

What Are Cookies

As is common practice with almost all professional websites, our site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This section describes what information they gather, how we use it, and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored; however, this may downgrade or ‘break’ certain elements of the site’s functionality.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to the site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser’s “Help” for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore, it is recommended that you do not disable cookies.

The Cookies We Set

 

  • Essential Cookies: These are strictly necessary to provide you with services available through our website.
  • Performance Cookies: These allow us to count visits and traffic sources, helping us measure and improve the performance of our site.
  • Functionality Cookies: These are used to recognize you when you return to our website.
  • Targeting Cookies: These cookies record your visit, the pages you have visited, and the links you have followed.
  • Email newsletters-related cookies: This site offers newsletter or email subscription services, and cookies may be used to remember if you are already registered and whether to show certain notifications valid only to subscribed/unsubscribed users.
  • Surveys-related cookies: From time to time, we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.
  • Forms-related cookies: When you submit data through a form such as those found on contact pages or comment forms, cookies may be set to remember your user details for future correspondence.
  • Site preferences cookies: In order to provide you with a great experience on this site, we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page affected by your preferences.

 

Third-Party Cookies

In some special cases, we also use cookies provided by trusted third parties. The following section details which third-party cookies you might encounter through this site:

  • This site uses Google Analytics, which is one of the most widespread and trusted analytics solutions on the web, for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit, so we can continue to produce engaging content.
  • Third-party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit, which helps us to understand how we can improve the site for you.
  • From time to time, we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features, these cookies may be used to ensure that you receive a consistent experience while on the site while ensuring we understand which optimizations our users appreciate the most.
  • The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you.
Google Analytics

When someone visits www.spireworxs.com, we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behavior patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way that does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Google Ads and Remarketing

We use Google Ads to advertise Spireworxs across the Internet, in particular on the Google Search Network, and Google Display Network. Remarketing will display ads to you based on what parts of the Spireworxs website you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer. Google Ads Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

CRM and Email Marketing

We may collect personal information into our CRM (Customer Relationship Management) system, Pipedrive, and this information is used to facilitate customer service and to send newsletters or offers. We will always get your explicit consent before sending newsletters or marketing messages. Every email newsletter you receive from us will include an unsubscribe link where you can opt out of future email communications.

Calendly for Booking

Our website uses Calendly to enable clients to book appointments. Calendly may collect personal information such as your name, email address, and phone number for booking purposes. We do not control how Calendly uses or stores this data. We recommend reviewing Calendly’s privacy policy for further information.

Use of Google Analytics

We use Google Analytics to collect data on website usage. This data helps us understand user behavior and improve our website’s content and functionality. Google Analytics captures your IP address but does not collect any personal information that can identify you.

Digital Marketing and SEO with Creative Revenue

To provide an optimized digital experience and enhance our marketing efforts, Spireworxs has partnered with Creative Revenue, a specialized digital marketing agency. Creative Revenue assists us with website marketing, search engine optimization (SEO), and the management of digital advertising campaigns.

How Creative Revenue Uses Data

Creative Revenue employs various digital marketing tools and strategies to improve the visibility and performance of our services. They utilize data collected from our website to:

  • Conduct in-depth SEO analysis to ensure our content is fully optimized for search engines, thereby improving our site’s organic search rankings.
  • Develop and manage targeted ad campaigns that reach our prospective clients through various digital platforms, including search engines and social media.
  • Analyze website traffic and user behavior to fine-tune our marketing strategies and provide more personalized content to our visitors.

 

Information Sharing with Creative Revenue

In the course of providing their services, Creative Revenue may have access to certain information about our users, such as:

  • Non-personally identifiable information collected through cookies and web beacons, including browsing activities, search preferences, and interaction with ads.
  • Aggregate data related to engagement with our website and the performance of our marketing campaigns.

 

Please be assured that our partnership with Creative Revenue adheres to strict confidentiality and data protection standards. Creative Revenue is contractually obligated to maintain the privacy and security of all data they access and to use such data solely for the purposes of delivering the agreed-upon marketing services to Spireworxs.

Your Choices and Control

We respect your privacy choices. If you wish to opt-out of targeted advertisements or SEO-related data collection facilitated by Creative Revenue, you may do so by adjusting your cookie settings as outlined in our Cookie Policy, or by using the opt-out features provided by various ad networks.

Data Security and Retention

We take data security seriously and implement appropriate measures to protect your personal information. We retain your personal information only for as long as necessary to provide you with our services and as required by applicable law.

Your Rights

You have the right to access, correct, delete, or transfer your personal information. You also have the right to withdraw consent for us to use your personal information. Please contact us if you wish to exercise these rights.

Changes to This Privacy Policy

We may update this policy to reflect changes to our information practices. If we make any significant changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective.

Contact Us

If you have any questions about this Privacy Policy, please contact us by email at suzanne@spireworxs.com.